Guilherme Maximino

Guilherme Maximino is an art advisor and entrepreneur with more than 18 years of experience in the international art market, working at the intersection of art, wealth, investment, and luxury. He is the Founder and Director of Minerva Art Advisory, an independent advisory supporting private collectors, investors, family offices, corporations and institutions across art-market acquisitions, sales, valuations and collection strategy. 

He also serves as Associate Director – Art Advisory at Artscapy, where he advises clients on art investment, finance, insurance, buying and selling, and collection management. His career began with a foundation in law, shaping the analytical discipline, attention to detail, and risk understanding that define his approach to the art market. Over the course of his career, he has advised High and Ultra‑High Net Worth individuals on major acquisitions, sales and private transactions across the international market. This experience gives him a distinctive perspective on the role of art within modern wealth, extending beyond individual works to the broader dynamics of collecting, investment, cultural capital and the evolving expectations of sophisticated private clients. 

As a writer and commentator, he explores the people, markets and ideas shaping contemporary art and the wider luxury landscape. His articles examine subjects ranging from artists and collecting trends to art investment, the psychology of high‑value decision‑making, the changing behaviour of UHNW collectors, and the increasingly significant relationship between culture, wealth and influence. His approach is grounded in market knowledge, commercial acumen and cultural intelligence, with a particular interest in making the complexities of the art and luxury industries accessible to an informed, globally minded audience. 

Through his work and writing, Gui offers an informed perspective on a central question for today’s private wealth and business leaders: how art, creativity and luxury interact to generate meaningful and enduring value.