Marketing

While audiences are bombarded with content and increasingly immune to traditional advertising, the most discerning brands are shifting their strategy. Instead of shouting louder, they are choosing to speak smarter—through advertorials which are high-integrity, editorially aligned brand features that combine storytelling with strategic positioning. For companies aiming to build long-term credibility, elevate perception.

The role of public relations cannot be overstated when it comes to driving business growth as PR acts as the vital link between businesses and their target audiences, offering them a unique opportunity to manage their brand image, reputation and foster positive relationships in a subtle but highly effective way, ultimately driving sales.

Social media is a common and relatively cost-effective tool helping businesses flourish and skyrocket their reach and audience without spending thousands of dollars, but to fully benefit from the opportunities that social media offers, it’s necessary to be aware of 10 laws of social media marketing.

How often do you see Tesla, Apple or Amazon ads? Not too often, I bet. Not only are the leaders of these largest companies in the world aware of the power of public relations, but more and more executives are realizing the importance of PR, noticing that people have started to avoid paid ads, which has led them to increasingly abandon advertising and rely on public relations.

When we are ready to enter a new market, we should identify industry attractiveness and long-term earning power of the potential market segment. There are 5 factors which will help you determine the profitability of any industry and make the right decision.